Double Up · Edification

Honoring the man who poured into me.

Every climb starts with someone who showed up before you. Mine started with Dave Daughtrey. 4LifeUp wouldn't exist without him — so this page exists to give credit where credit is due, and to invite you into the lineage that made all of this possible.

Dave Daughtrey and Kevin Moore at a 4Life recognition event, April 2015

Kevin Moore & Dave Daughtrey · 4Life recognition night · April 17, 2015

Dave Daughtrey

4Life Platinum International Diamond

Millionaire Maker · 200+ lifetime 7-figure earners built

San Diego, CA · Founder, UplinePro · Mentor & leader to thousands of 4Life builders worldwide.

By the numbers

200+

Lifetime millionaires built

Over Dave's 4Life career, more than 200 builders have crossed the lifetime 7-figure mark under his leadership. Kevin is one of them. The number isn't a flex — it's the proof that what Dave teaches actually duplicates.

Lifetime totals. Income examples are not typical and not guaranteed. See the 4Life Income Disclosure.

The Story

Before there was 4LifeUp, there was a man who believed in me.

Dave Daughtrey didn't just sign me up. He showed up. Late-night calls, in-person events, the kind of mentorship that doesn't fit in a comp plan or a checkbox.

When I was figuring out what 4Life could really be in my life, Dave was the one who said: "Kevin, build it like you mean it. The team is watching." So I did. And I am.

4LifeUp — the framework, the AI² coaches, the two tools, the whole movement — it exists because Dave gave me the runway to build it. That kind of upline is rare. And it's worth saying out loud.

I'm one of the 200+ lifetime millionaires Dave has helped build. The number matters to me less than what it represents: this man knows how to develop people. 4LifeUp is what I'm building because Dave already built me.

"You are who you surround yourself with."

— Kevin is blessed to be mentored by Dave

Why "Double Up"

Two climbs, one rope.

"Double Up" isn't a tagline. It's a posture.

It means honoring two things at once: the company that built the platform (4Life Research, 28 years debt-free, $3B+ paid), and the upline who built the path that got you there (Dave, UplinePro, the line of leaders before him).

4LifeUp is the modern toolkit. UplinePro is where the wisdom comes from. You don't choose between them. You climb with both — that's the double.

Beyond business

This isn't a team. It's family.

The trips. The kids growing up together. The friends who became family. The family who became climbing partners.

This is what edification looks like in real life — and why we Double Up.

Daughtrey and Moore families together on a 4Life incentive cruise — Castaway Cay beach, Disney cruise ship in the background

Two families. One climb. The 4Life cruise reward earned together.

UplinePro · Dave's Movement

What Dave built so you wouldn't have to build alone.

UplinePro is Dave's training, coaching, and community platform — the place where his inner circle gets the system, the scripts, the calls, and the mentorship that built his Platinum International Diamond legacy.

If 4LifeUp gave you a reason to climb, UplinePro gives you the rope.

7-Day Quick Start

Dave's signature launch series — fast-track your first week.

Weekly Zoom Coaching

Live mentorship from Dave and the UplinePro leadership.

In-Person Events

Training intensives and celebratory gatherings — the room matters.

Tools & Systems

Scripts, funnels, trackers — built and refined by the team.

Respect for the roots

Edification is not flattery. It's truth.

In network marketing, edification is the art of speaking honestly about the people who built before you — so your prospects know they're not joining one person. They're joining a lineage.

Dave gave me a lineage to honor. UplinePro gave me a community to lean on. 4Life gave us all a company to bet on.

4LifeUp is what I'm building on top of those three gifts — and it's only possible because the people who came before me didn't quit.

To Dave: thank you for picking up the phone the day I called. Thank you for showing me what a real upline looks like. Thank you for letting me build something modern on top of something classic. The team is watching — and they're climbing because of you.

"You don't climb a mountain by yourself. You climb it by reaching back as hard as you reached forward."

— The 4LifeUp posture, learned from Dave

Pay it forward

Your climb starts here.

If this page made you want to plug into a real upline — Dave's door is open through UplinePro. If you want to use the modern 4LifeUp toolkit to amplify what UplinePro teaches, the climb starts at Base Camp.

Both paths lead to the same summit. Pick whichever feels like home, or use both.