Meet the Founder

Kevin Moore.Same conviction either side of the desk.

Six years inside 4Life corporate. Twenty more in the field. A mentor to thousands of people who chose to bet on themselves — and a believer that the work is the same whether you’re leading from the home office or building a team from your kitchen table.

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Founder · 4LifeUp Independent 4Life Affiliate Utah · Husband · Father of 6

Kevin Moore Founder · 4LifeUp

The Story

How a corporate insider became a field leader.

The arc of Kevin's career is unusual: most people in network marketing only see one side of the company. Kevin built his career on both.

Chapter 01 · The Inside View

Six years at 4Life corporate.

Kevin's career began on the corporate side of the wellness industry. He spent six years inside 4Life's corporate headquarters — watching the company grow, learning the science, the compensation engine, the affiliate operations, and the long-term decisions that make a network marketing company sustainable rather than seasonal.

That kind of insider perspective is rare. Most people in this industry only see what's on the surface. Kevin saw the engine room. He saw what worked, what didn't, and what made a company built to last.

Chapter 02 · The Move

The decision to step into the field.

After six years on the inside, Kevin made a bold call: leave the salary, leave the title, and become an independent business owner. He believed in 4Life's mission deeply enough to put his own name on the line for it — leveraging his experience, his network, and his deep belief in people to build something on his terms.

Longevity in this industry is rare. With 4Life, I've always appreciated the strong and sustainable success the company provides — great leadership, a dynamic payout plan, and effective products.

That move changed everything. It also unlocked the work he says he was really meant for.

Chapter 03 · The Real Work

Mentoring people into their next chapter.

Kevin's true passion isn't selling — it's inspiring others to follow in his footsteps. Over more than two decades in the field, he's mentored thousands of independent affiliates: people starting their first side hustle, seasoned professionals making the corporate-to-field jump, parents looking to be home for their kids, and leaders ready to step into something bigger.

His teams are known for being purpose-driven, accountable, and grounded in personal growth. Whether someone is going part-time, full-time, or somewhere in between — Kevin's reputation is that he treats every pace as valid and every person as a future leader.

There is more to life than just living.

Chapter 04 · The Way He Builds

Strategic insight. Heart-centered mentorship.

The combination Kevin's leaders describe most often is that mix of head and heart — the strategic discipline of someone who's seen the corporate side, paired with the genuine care of someone who treats every person on his team like family. He builds cultures rooted in accountability, purpose, and personal growth. The kind of cultures where people don't just hit a rank — they become a different version of themselves on the way there.

The phrase his team uses for what he's built: “Building leaders. Inspiring legacy.”

By the Numbers

A career, by the receipts.

Real numbers. Real years. Earned the long way.

27+

Years in
Direct Sales

Years at 4Life
Corporate HQ

20+

Years as a
Field Leader

1,000s

Affiliates
Mentored

What He Stands For

Six things Kevin won't compromise on.

If you spend more than ten minutes around Kevin, these will be on the table. They're how he leads and how he asks his team to lead.

01 · Faith

Faith first, foundationally — never preachy.

Christianity isn't a marketing tagline; it's the bedrock. Kevin lives and leads from his faith, talks about it openly when it's right to, and respects every person's path. It informs the work without crowding it.

02 · Freedom

Build a life — not a job.

The whole point of this business is freedom: of time, of location, of income, of decisions. Kevin teaches the long-game version of freedom — the kind earned over years of compounding, not bought on a credit card.

03 · Legacy

Be more proud of who you build than what you earn.

The number that matters most isn't the paycheck — it's how many people you helped become someone they didn't think they could be. Legacy is the only metric that survives you.

04 · Integrity

Tell the truth. Show the IDS. Every time.

No income claims, no hype, no exaggerations. Income Disclosure Statement on the table for every conversation. Honest math, honest expectations, honest results.

05 · Accountability

Set the standard, then meet it yourself.

Kevin holds his team to a high bar — and a higher one for himself. The leaders he develops do the same. That's how the culture stays clean as the team grows.

06 · People First

Listen to hear — not to respond.

The thing his leaders repeat the most: Kevin actually listens. He's coachable, curious, and treats every conversation like the most important one of his day. That's a rare quality in any industry.

From the People He's Led

What it's like in his corner.

The clearest picture of a leader comes from the people who've followed him for years. Here's what they say in their own words.

I've had the opportunity to work with Kevin for the past seven and a half years. He always gives great direction, training, and leadership. Working with Kevin has been the best decision I've made for my personal development, experience, and success in this industry. He teaches sales skills, mental fortitude, social media, and many other aspects that are vital to understand. He's constantly looking for ways to learn and grow — and he's great at collaboration.

Chami Morgan

4LifeUp Leader

Kevin builds people, not just business. He has a rare gift for seeing what someone is capable of before they see it themselves — and then walking with them until they get there. The culture he's created is the kind of place where high performance and real friendship aren't opposites; they're the same thing.

Jennifer Allen

4LifeUp Leader

Working alongside Kevin Moore for the past 12 years in 4Life has been transformative. His unwavering support, deep industry knowledge, and genuine commitment to helping others succeed have pushed me beyond limits I once thought were fixed. He's there for the hard moments and celebrates every milestone with real enthusiasm. His mentorship hasn't only sharpened my skills — it instilled a lasting confidence in my abilities. I'm grateful to keep growing under his leadership.

Ron Saunders

4LifeUp Leader

It's been so much more than just an income. Seeing the products make a real difference has given deeper purpose to what I do — while letting me contribute to my family with the flexibility I need. Kevin's leadership made that possible from day one.

Amie Alvey

4LifeUp Leader

It's more than just products. It's purpose, community, and a way to help others while building something meaningful. The best part? Watching lives change. Kevin built that culture intentionally — and it shows.

Whitney Elmer

4LifeUp Leader

In His Words

What Kevin actually says.

Phrases his team has heard him say a thousand times — the ones that show up in trainings, on long drives, and in the late-night texts to people about to quit.

There is more to life than just living.

On purpose

All paces are valid here. Spare time, part time, full time, big time — all of it counts.

On the journey

Care more about who you build than what you earn. The legacy outlasts the paycheck.

On leadership

If a conversation ends in a no, the friendship still stands. Full stop.

On relationships

Built from loss. Fueled by purpose. That's how the right things get built.

On the long road

The fortune is in the follow-up. The friendship is in the follow-through.

On showing up

Kevin Moore with his beautiful wife Courtney and their six kids

Moore Family

Off the Clock

A husband. A dad of six. A Utahn.

Kevin lives in Utah with his beautiful wife Courtney and their six kids — the team that came before the team. When he's not on a training call or building with a leader, you'll find him with his family, at his church, or somewhere in the Utah outdoors with the kids.

The values he leads with at work — faith, freedom, legacy — are the same values he leads with at home. The order is intentional.

Married to his beautiful Courtney · co-founders of 4LifeUp together
Six kids, six personalities, one busy house
Faith-anchored · church-active · grace-forward
Mountains, lakes, road trips, family table
Also runs Moore To Living — his personal mentorship brand

Is He the Right Mentor for You?

Kevin is a strong fit if…

No mentor is right for everyone. Here's an honest read on who Kevin tends to work best with.

If you want…

A long-game mentor — not a hype machine.

Kevin doesn't promise overnight results or guru-style transformation. He teaches the disciplined, repeatable work of building something that lasts decades.

If you value…

Integrity over intensity.

If you'd rather build the right way at your own pace than burn out trying to sprint, Kevin's team is built for you.

If you're ready for…

Real conversations — not pressure.

You'll never feel sold. You'll feel heard. If it's a fit, you'll know. If it's not, Kevin will tell you that too — and you'll still walk away with something useful.

Want to Talk to Kevin?

Book a 15-minute strategy call.

No pitch. No pressure. A real conversation about where you are, where you want to go, and whether the path Kevin built is a fit for you. If it's not — you'll still leave with a perspective worth keeping.

Find a time · 15 min Meet the rest of the team

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